MASTERS is the first french model agency to specialise in baby-boomers and seniors.
It has been created in 2005 in response to two observations :
AN INCREASING DEMAND FROM ADVERTISERS AND COMMUNICATION AGENCIES
20 million people in France are currently aged over 50, making up the most signifiocant and affluent generation with purchasing power estimated at 132 billion euros. In 1995, the peak consumption age was 49 ; today it's shifted to 54. Baby-boomers and seniors have considerable economic impact, which is increasing every year.